Media organisations are in the middle of a period of substantial change, with developments in consumer technology and habits changing the way that people consume content, and the emergence of more IT-based systems in video technology changing the way that content is created and distributed. 

While companies look to new technology to provide competitive edge, they are also acutely aware that the wrong approach could put them miles behind.

Mediasmiths help organisations in shaping and defining their media technology strategies. One of our core assets is a team of people who have first hand experience of rapidly evolving technologies, and understand where difference between theory and practice. With media technology this difference can be vast, and therefore expensive. We have developed our own methods and tools to complement this experience, including our own component model for media industries and media output and input models.

For more exploratory work, we utilise ideation techniques based on Synectics, or toolsets such as Structured Visual Thinking © from organisations such as Group Partners.