What I want to do today is the first in what will no doubt be a random series of in-depth posts about some of the technologies, companies and products that we at Mediasmiths find interesting, and which we think are going to have a real impact on the media industry.

When we first started Mediasmiths, one of the values that we wanted the company to become known for was independence - freedom to help clients make the right technology choices, without feeling obligated to push them towards "partner" solutions. We've been quite successful at this, and have taken a number of clients now through our technology selection process leading to recommendations that have sometimes surprised both of us. We'll be talking about that approach no doubt, but I just wanted to set a context - things that we talk about on this blog are things that really interest us as individuals and as a company - any of our clients reading this should rest assured that we're not giving advance warning for what we're going to be trying to push down your throats..!